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Ultimate User Experience for Your Website in 6 Questions
Your website should be like a bread basket. You don’t know why a cheap slice of restaurant bread makes you feel welcome and happy, but it does, and that’s what matters. Users should feel welcome when...
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The Best Way to Run a Social Media Contest is the Wrong Way
Some of you are probably reading this after searching online for the best ways to run social media contests or the best social media contest ideas. You’ve probably come across blog posts baiting you in...
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The Science Behind the Regram
A what?If you haven’t heard of a regram, it’s the practice of sharing another user’s photo on Instagram. Why is this important? For brands, regramming shows that you are connected with your audience....
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Google Analytics for Hotel Website & Marketing Performance
There are many ways that a hotelier can measure the performance of their website and marketing efforts, but very few are as effective as Google Analytics… and it’s free.With a little bit of developer...
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5 Tips to Crafting the Perfect Wedding Hashtag
Wedding season is in full swing! Future brides (and grooms) have been busy choosing color palettes, venues, cake flavors and centerpieces in an attempt to create a memorable experience for their...
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An Editor’s Top Writing Tools & Resources for a Web-Based World
Gone are the days of typewriters, and for that, I am so, so thankful. But word processing on computers isn’t limited to Microsoft Word or Notepad for Mac. In fact, there are other online and...
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FSC’s Campaign Successes | May 2015
SUCCESSES: May the Insights Be With YouAs the phrase “May the force be with you” has achieved cult status, Insights have earned the same at FSC. We believe in measurable results. Measure twice, act...
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The Future Of Digital Marketing In 5 Questions (SMX Advanced 2015 Review)
The world of marketing is changing quickly, and that couldn’t have been more obvious than at last week’s SMX Advanced. SMX Advanced is an annual SEO and SEM conference packed full of information that...
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Making the Most of LinkedIn? Check Out Our Checklist
We’ve rounded up some LinkedIn best practices to help you grow your network. From sharing a unique update (your connections want to know what you’ve been up to!) to commenting and liking on your...
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FSC’s Campaign Successes | June 2015
FSC June SuccessesThe lazy days of summer, who? Let’s just say we’d feel like a fish out of water if we weren’t busy diving in on exciting campaigns for our clients. While summer is definitely the time...
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Ultimate User Experience for Your Website in 6 Questions
Your website should be like a bread basket. You don’t know why a cheap slice of restaurant bread makes you feel welcome and happy, but it does, and that’s what matters. Users should feel welcome when...
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Digital Marketing Tracking Made Easy: Google Tag Manager
At this point, I am sure many of you have heard about Google Tag Manager, but do you know exactly what it is or what it is fully capable of? Odds are, no. The truth is that very few people actually...
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FSC’s Campaign Successes | July 2015
FSC Successes: Christmas in JulyOur Yule was cool, but our summer has proved red hot. Christmas came early (in July, to be exact) with record-breaking campaign successes on behalf of our clients. Just...
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The Great Create: Free Creative Lifelines for Your Content Deadline
The Internet. It’s not just cat videos and memes. OK, it’s mostly cat videos and memes, but it’s also the world’s greatest resource for creatives. I could spend hours scouring the Internet for the...
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5 Things Your Graphic Designer Wishes You Would Say
Want to make your graphic designer happy? It’s as easy as telling them these 5 things:1. “I’d like to see a, b, and c…” It’s important to be invested from the beginning and know and communicate your...
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FSC’s Campaign Successes | August 2015
FSC Successes: End of Summer SuccessesSummer may be winding down, but seasonal successes are still going strong at FSC. We’ve been busy with all sorts of wins for our clients, including a blog series...
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So You Think You’re Ready for Instagram Ads? 7 Things to Know
In a time when paid social advertising is receiving an increasing slice of marketing budgets, it’s no wonder that Instagram advertising has been so highly anticipated. For 18 months, savvy marketers...
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Facebook’s Most Unused Secret Weapon
There are still some people out there using Facebook groups rather than setting up a business page. For organizations with a small budget and the goal to grow and inform, shifting your approach can...
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Digital Marketing Tracking Made Easy: Google Tag Manager
At this point, I am sure many of you have heard about Google Tag Manager, but do you know exactly what it is or what it is fully capable of? Odds are, no. The truth is that very few people actually...
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FSC’s Campaign Successes | July 2015
FSC Successes: Christmas in JulyOur Yule was cool, but our summer has proved red hot. Christmas came early (in July, to be exact) with record-breaking campaign successes on behalf of our clients. Just...
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