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Auto Applied Recommendations (ARRs): Navigating Google’s Latest Changes
If you received an email from Google in the past few weeks that left you confused and concerned, you aren’t alone. On January 4th, Google sent an email alerting advertisers of a change to the remove...
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Reaching an LGBT Target Audience with Facebook Ads
Meta has made continuous adjustments to the targeting options available on Facebook. In January 2022, Facebook removed some targeting options for advertisers, including sexual orientation (e.g.,...
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Is Google’s Performance Max Right for Your Business?
What is Performance Max? Performance Max is a relatively new ad format that allows users to create ads that use machine learning to automatically optimize for performance across Google’s advertising...
View Article5 Key Differences Between GA4 and Universal Analytics That Every AE Should Know
5 Key Differences Every Marketing Account Executive Needs To Understand About GA4 We all know it’s coming. In its benevolent overlordship, Google has decided to phase out Universal Analytics in favor...
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4 Commonly Used UA Reports and How to Find or Recreate Them in GA4
We’re just a few weeks from the deadline when Universal Analytics will cease to collect data, and we will fully transition to Google Analytics 4. It is crucial that you start familiarizing yourself...
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GA4 Thresholding Solutions for Smaller Websites
With the implementation of GA4 come new challenges in gathering accurate insights and driving informed decision-making. Data accuracy and completeness are crucial for pulling valuable insights out of...
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GA4 Auto-Migrated Audiences: How To Check and Rebuild
Auto-Migrated GA4 Audiences? You Might Want To Check on Those… July marks the official launch of GA4 and the sunset of Universal Analytics. In an effort to ease the transition for marketers and website...
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Guide to Creative Asset Best Practices On Google (PMax + Display)
*We interpreted the Google Help articles so you don’t have to: a guide to Google Ads creative assets. Importance of Effective Creative in Google Ads In the fast-paced world of digital...
View ArticleThe Problem with Digital Marketing
As a business owner, even with our own digital marketing, we often wonder: Is it working? Is it worth the investment? How do I know? If you are spending money on digital marketing, your agency or...
View ArticleRemote Work Is How We Work
When I was first hired at FSC Interactive, in 2014, I was beyond excited. Everything I had read and heard up to that point was that FSC Interactive was a great place to work and they ran exceptional...
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